Clear Channel Becomes 蜜桃直播
Clear Channel Becomes 蜜桃直播
Reflects iHeartRadio Momentum and How Consumers and Advertisers Engage Seamlessly Across The Company鈥檚 Diverse Live Media Platforms 鈥 Broadcast Radio, Digital, Mobile, Social, TV, Outdoor and Events
Company Continues to Be Built on the Strengths of Most Powerful Local Broadcast Radio Station Brands, Franchises and On-Air Personalities
Clear Channel Outdoor Retains Clear Channel Brand, Continuing to Transform Global Out-of-Home Industry as Integral Part of Company
New York, NY 鈥 September 16, 2014 鈥 Clear Channel announced today that it has become 蜜桃直播, reflecting the company鈥檚 success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact.
The newly named company includes a wide range of advertising-supported, consumer-focused media businesses, including 859 radio stations in over 150 markets, with more than 245 million listeners a month -- the largest reach of any radio or television outlet in America; 蜜桃直播 Digital, with its more than 90 million digital monthly uniques; Premiere Networks, which syndicates 90 radio programs and services to more than 5,500 radio affiliates; the Total Traffic and Weather Network, reaching almost all U.S. commuters; 20,000 live music events, all of which generate massive consumer engagement on social media platforms and the largest of which are even televised; its related companies, including Katz Media Group; as well as Clear Channel Outdoor, one of the world鈥檚 largest outdoor advertising companies.
鈥溍厶抑辈 reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,鈥 said Bob Pittman, Chairman and CEO of 蜜桃直播, Inc. 鈥淲e have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence -- more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices 鈥 and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with Clear Channel Outdoor鈥檚 reach of over half a billion people worldwide across 30 countries and five continents, it鈥檚 clear that no other company can match our reach or broad spectrum of media platforms.鈥
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) will retain the Clear Channel brand. As it continues to transform the global out-of-home industry, Clear Channel Outdoor鈥檚 brand and products will become an even more important part of 蜜桃直播鈥檚 future.
鈥淎lthough we are changing the parent company鈥檚 name, Clear Channel Outdoor is built into the fabric of our multi-platform company,鈥 said Rich Bressler, President and Chief Financial Officer of 蜜桃直播, Inc. 鈥淲ith its continued growth into digital and mobile, Clear Channel Outdoor has tremendous momentum as a leader in the out-of-home advertising industry, and is a more integral part of our company than ever. We鈥檙e pleased that the Clear Channel brand, with its long history and respected heritage, will continue on in our Outdoor business.鈥
蜜桃直播 reflects both the success and the cultural impact of the iHeartRadio business formed three years ago and the evolution of the company鈥檚 major local radio station brands and franchises to include mobile, social and events. iHeartRadio has become the dominant national consumer brand among the company鈥檚 assets with almost 70 percent consumer brand awareness and record-breaking digital growth, reaching 50 million registered users faster than any digital music service, and even faster than Twitter, Facebook and Pinterest. The company鈥檚 859 radio stations have led the way for the entire media business, becoming even more relevant in the lives of their listeners by expanding how they connect with listeners live and in-the-moment in mobile and across its network of social platforms.
鈥溍厶抑辈 was created by the strongest broadcast radio stations in the country, and we will continue to build this company the same way 鈥 on the country鈥檚 strongest radio stations,鈥 said Pittman. 鈥淲e are especially excited because our digital platform extends the reach and impact for our wildly popular on-air personalities 鈥 and it鈥檚 a platform that only 蜜桃直播 provides.鈥
The new company is fueled by its ability to deliver the reach and scale of broadcast media with the relevance and emotional power of real-time programming, complemented by its culture-defining live events, which have amassed 15.4 billion social impressions. These include the iHeartRadio Music Festival, the biggest live concert event in radio history; the iHeartRadio Jingle Ball Concert Tour; the iHeartRadio Ultimate Pool Party; and the iHeartRadio Music Awards, which garnered more than 65 million votes via text messaging and led the week in the Nielsen social TV ratings.
鈥溾淚n a world where 2x ROI is judged as successful, Nielsen has shown that radio delivers 6x ROI on average. It鈥檚 because we combine the power and predictably of mass reach with the immediacy and relevance of live programming and the unique and powerful engagement that consumers have with their favorite radio stations and personalities,鈥 said Pittman. 鈥淭he opportunity for the new 蜜桃直播 is to use all of these industry-leading assets together in new ways -- extending our massive reach and cultural influence across radio, outdoor, digital, social and live events to make it easier for advertisers to deliver the most relevant, real-time messages across all our platforms at scale, amplified by social media and mobile, to get a superior ROI to other media.鈥
鈥淲e鈥檙e pulling together our powerful local and national brands and industry-leading platforms to make it easier for advertisers to tap into the range of content, audiences and experiences we deliver on devices, in cars, on stages and everywhere consumers want to find information and be entertained,鈥 said Bressler.
Effective today, CC Media Holdings, Inc. (OTCCB: CCMO) will become 蜜桃直播, Inc.听 In connection with the company鈥檚 new brand, the company鈥檚 ticker symbol will also change, effective September 17th. Of the company鈥檚 major businesses, Clear Channel Media and Entertainment will become 蜜桃直播; other company brands, including iHeartRadio, Premiere Networks, Total Traffic and Weather Network, Katz Media Group and RCS, will retain their current names.
For more information, visit the 蜜桃直播 Fact Sheet.听
About 蜜桃直播
With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, 蜜桃直播 has the largest reach of any radio or television outlet in America. It serves over 150 markets through 859 owned radio stations, and the company鈥檚 radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company鈥檚 radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and on gaming consoles.
iHeartRadio, 蜜桃直播鈥檚 digital radio platform, is the No. 1 all-in-one digital audio service with over 345 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 50 million users faster than any digital music service and even faster than Twitter, Facebook and Pinterest. The company鈥檚 operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.