Clear Channel鈥檚 Worldwide Multi-Platform Promotion Of Madonna鈥檚 New Single 鈥淕ive Me All Your Luvin鈥欌 Helps Propel MDNA Album To No. 1 On iTunes, Drives Record-Breaking Sales
Day One Advance Album Sales Higher Than Any Other Artist Pre-order in iTunes History
New York, NY 鈥 February 9, 2012 鈥 Clear Channel鈥檚 worldwide multi-platform promotion of Madonna鈥檚 new single 鈥淕ive Me All Your Luvin'鈥 helped to propel the iconic superstar鈥檚 album聽 MDNA to no. 1 on iTunes and drove record-breaking advance sales.
Last Friday, February 3, Clear Channel, a leading global media and entertainment company, world premiered Madonna鈥檚 highly anticipated new single and video, 鈥淕ive Me All Your Luvin鈥,鈥 across its full range of media platforms, including radio, outdoor, online and mobile.聽 As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released in March.
Campaign Propels Album to No. 1 on iTunes, Drives Advance Sales
The campaign, which marked a first-of-its-kind worldwide promotion by Clear Channel, helped make MDNA the biggest one-day pre-order in iTunes history and by day three, MDNA ranked at No. 1 in iTunes stores in 50 countries.
鈥淐lear Channel Media and Entertainment鈥檚 global reach on the Madonna launch was unprecedented, and we couldn鈥檛 be more excited about our partnership,鈥 said Brenda Romano, President of Promotion Interscope Geffen and A&M.聽 鈥淭heir willingness to work with us on every element of the simultaneous, multi-platform campaign -- everywhere Madonna fans are -- exceeded our expectations and was instrumental in driving pre-sale of Madonna's new album MDNA.鈥
鈥淵ou cannot overstate the impact that Clear Channel's Madonna campaign had on the Madonna pre-order on iTunes during Super Bowl Weekend, as we experienced the largest first day preorder ever for an Interscope artist,鈥 said Gary Kelly, Vice President of Sales Interscope Geffen and A&M.
鈥淲e felt the amazing power of Clear Channel worldwide, they clearly have the muscle to create an event program,鈥 said Guy Oseary, Madonna鈥檚 Manager.聽 鈥淭he results speak for themselves鈥 we are very happy."
Clear Channel Media and Entertainment, with its 238 million monthly listeners in the U.S., has the largest reach of any radio or television outlet in America.聽 The new single aired simultaneously across more than 100 Clear Channel radio stations in major U.S. markets including Z100 and KTU in New York and KIIS FM in Los Angeles as well as Clear Channel stations in Australia and New Zealand and via Global Radio鈥檚 Capital FM Network in the UK.聽 At the same time, the full-length, four-minute music video of 鈥淕ive Me All Your Luvin鈥欌 ran on Clear Channel spectacular digital billboards worldwide, including in iconic, high-visibility locations like New York City鈥檚 Times Square, Las Vegas, London鈥檚 Piccadilly Circus, La Defense in Paris, Oslo Central Station in Norway, and Helsinki, Finland.
The campaign was also displayed across more than 1,600 Clear Channel-owned digital billboards around the world, and a 鈥淢adonna Radio鈥 online channel was available on the homepage of iHeartRadio.com and on the company's individual local radio station websites.
鈥淲e鈥檙e thrilled to help contribute to the success of Madonna鈥檚 new album MDNA,鈥 said Tom Poleman, President of Clear Channel National Programming Platforms.聽 鈥淥ur goal was to use Clear Channel's multi-media platform to create a massive international pop culture event on a scale that's never been done before.聽 And we're excited to see how quickly and passionately our listeners responded.鈥