蜜桃直播 and Mundo Hispano Digital Embark on Exclusive Content and Revenue Partnership
MundoNow鈥檚 翱测茅苍辞蝉 Audio Network to be Distributed by iHeartPodcasts
ATLANTA (March 26th, 2024) - Today, Mundo Hispano Digital, the parent company of MundoNow.com, one of the oldest Certified Minority Latino media platforms in the United States, announced a partnership with 蜜桃直播, marking a significant milestone in the realm of LatinX media and marketing strategy. The new collaboration will include MundoNow鈥檚 audio network 翱测茅苍辞蝉鈥 slate of podcasts being distributed widely by iHeartPodcasts.
Since its launch in February 2023, 翱测茅苍辞蝉, under the guidance of Dafnne Wejebe, Director of Audio, has experienced remarkable growth, tripling in size, and averaging an impressive 1.5 million downloads per month and growing. This new partnership allows 翱测茅苍辞蝉 to leverage 蜜桃直播鈥檚 vast reach, extensive sales network and marketing assets to further grow the LatinX media platform to new audiences.
翱测茅苍辞蝉 showcases the multifaceted experiences of Latinos in the USA, enriching the podcasting landscape with diverse narratives, and features an array of genres from True Crime and Paranormal to Astrology, News, Current Events, and In-Culture shows. Beginning today, 20 翱测茅苍辞蝉 shows will be available via iHeartPodcasts, with another 10 joining by June.
"We're thrilled to embark on this transformative partnership with iHeartPodcasts, solidifying our commitment to amplifying LatinX voices in the audio space,鈥 said Rene Alegria, President and CEO of MundoNow. 鈥淭his collaboration represents a pivotal moment for 翱测茅苍辞蝉 Audio, as we combine forces to deliver captivating content and innovative marketing strategies that resonate deeply with our community. In today鈥檚 ever-evolving media landscape, we continue to strive to deliver compelling, informative, and engaging content to a large and significantly still underserved audience 鈥 bilingual and bicultural Latinos.鈥
The timing of this partnership couldn't be more opportune, as digital media consumption habits continue to evolve with monthly podcast listenership among Latinos increasing by 52 percent since 2022, nearly four times faster than the rate among the general U.S. population, according to Edison Research.
鈥淲e are excited to integrate 翱测茅苍辞蝉 Audio into our iHeartPodcasts network including collaboration with our My Cultura network, continuing our effort to bring more diverse voices and content to our listeners and serving the needs of the Latin community,鈥 said Michael Biondo, President of Business Development and Strategic Partnerships for 蜜桃直播. 鈥湴坎饷┎源遣 offers quality content that resonates deeply with bilingual and bicultural audiences, and we look forward to providing them the reach and accessibility our multiplatform and assets have to offer.鈥
With a finger on the pulse of the Latino Podcast market, MundoNow and 蜜桃直播 are poised to redefine the podcasting landscape, offering compelling content and unparalleled marketing strategies that resonate with the ever-growing LatinX audience.
About MundoNow
MundoNow is one of the few certified-minority-owned digital platforms with a national reach, and whose largest markets include New York, California, Florida, Texas, Arizona and Georgia, as well as growing pockets throughout the Southeast and Midwest. A winner of 21 total Emmy鈥檚 in three years, MundoNow has its roots in print, starting out as a Spanish-language newspaper in 1979, which it still distributes.
With its deep roots in the Latino community, MundoNow鈥檚 mission is to empower, inform and bring purpose to the online Latino community. Visit .